Three Thieves, the new wine/travel/cooking show premiering January 27 on the Cooking Channel, stars America’s three Robin Hoods of wine: Joel Gott, Charles Bieler and Roger Scommegna. This trio of maverick entrepreneurs rocked the wild world of wine by 'robbing' vineyards of high-end varietals and making their ‘steals’ available to all.
The Three Thieves began their wine crime spree in 2001, finding killer wines they could sell at absurdly low prices. For their first release they audaciously snubbed wine tradition, bottling a Zinfandel in a retro glass jug with a screw top. It proved to be a huge hit, followed by bestselling jugs of Cabernet and Chardonnay.
They pushed the boundaries again with Tetra Pak Bandits, high-quality wine packaged in lightweight, eco-friendly, re-sealable boxes. Their next innovation was The Show, a rich Cabernet blended with Petite Syrah. The Thieves went on to establish a successful partnership with Paul Newman, introducing a line of wines under his popular Newman’s Own brand. On Three Thieves, each brings his own unique personality and perspective on a global hunt for the next great wine finds.
